Yeah Kenyan Events Limited

• Digital Marketing Fundamentals: Learn the basics of digital marketing, including key concepts, strategies, and tools that make up a successful digital marketing campaign.
• Search Engine Optimization (SEO): Master the art of optimizing websites to rank higher on search engines, including keyword research, on-page SEO, and link building.
• Social Media Marketing: Learn how to leverage platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your brand and engage with your audience.
• Email Marketing: Understand the strategies behind creating effective email campaigns, from list building to crafting compelling content and analyzing campaign performance.
• Pay-Per-Click (PPC) Advertising: Dive into paid advertising models like Google Ads and Facebook Ads, and learn how to create and optimize effective ad campaigns.
• Content Marketing: Learn how to create engaging content that attracts and retains an audience, driving traffic and conversions.
• Affiliate Marketing: Discover how affiliate marketing works and how to build partnerships to promote products and services to a broader audience.
• Analytics and Data Analysis: Gain insights into how to measure and analyze your marketing efforts using tools like Google Analytics, and understand key metrics that impact marketing success.
• Conversion Rate Optimization (CRO): Learn how to optimize landing pages and marketing funnels to maximize the conversion of visitors into customers.

• Expert Instructors: Our instructors are seasoned digital marketers who bring years of industry experience and a passion for teaching the latest trends and strategies.
• Hands-On Learning: We focus on practical, real-world learning experiences, giving you the tools to manage your own campaigns from day one.
• Comprehensive Curriculum: Our curriculum covers all aspects of digital marketing, ensuring you have a well-rounded understanding of each component and how they work together.
• Small Class Sizes: We maintain small class sizes to provide personalized attention and to foster meaningful interactions between students and instructors.
• State-of-the-Art Tools: Get hands-on experience with the same marketing tools used by professionals, including Google Ads, Facebook Ads Manager, and email marketing platforms.

Our Digital Marketing Classes are designed to take you from basic to advanced digital marketing skills. Below is a breakdown of the course structure:

• Module 1: Introduction to Digital Marketing - Learn the fundamentals of digital marketing and understand the key channels that drive online business growth.
• Module 2: Search Engine Optimization (SEO) - Dive deeper into on-page and off-page SEO, keyword research, and ranking strategies.
• Module 3: Social Media Marketing - Master the strategies for growing your brand on popular social platforms and learn how to run successful paid campaigns.
• Module 4: Email Marketing - Discover how to build effective email marketing campaigns that engage subscribers and convert them into customers.
• Module 5: Paid Media Advertising - Learn the ins and outs of Google Ads, Facebook Ads, and other PPC platforms to generate immediate traffic to your website.
• Module 6: Content Marketing - Understand the power of creating valuable content that attracts and retains customers and how to integrate content with SEO strategies.
• Module 7: Analytics and Reporting - Learn how to analyze campaign data, interpret metrics, and make data-driven decisions to improve marketing efforts.
• Module 8: Conversion Rate Optimization (CRO) - Discover how to optimize your landing pages and marketing funnels to increase conversions and revenue.
• Module 9: Final Project - Apply everything you’ve learned by developing and presenting a comprehensive digital marketing campaign, showcasing your understanding of various marketing tools and strategies.